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Are there any solid analyses of this issue or data-driven posts that transparently show the problem? I have a tough time finding this single example credible when so many smart marketers are driving so much traffic with Facebook (and analyzing ROI very thoroughly).
Well, I can imagine that not everybody has to deal with same amount of click fraud on Facebook. I guess it's possible though.
This anecdote or type of anecdote seems to keep being brought up - where they gain good *numbers* from Facebook, but the actual results from those numbers leave something to be desired. The one thing that these guys did, that I absolutely endorse, is to not place the blame on Facebook. Sure, bots are going through the ads and costing money, but they cannot pin the origins of those bots down on Facebook. They voted with their wallet and just moved away from the platform. There are plenty of other platforms that you can play on until Facebook makes a much more robust advertising platform.
It's a great point. One thing I thought when I first read this yesterday was, I'd love to see the evidence and data behind this. I imagine the publicity of this post may push others to conduct similar studies, so perhaps we'll get to see something more transparent in the near future.
I'm afraid this post won't stay for long on Facebook.
That was my immediate thought, too. I guess they thought it would be more fitting to post it on FB, but their own website would've made so much more sense (not just from the SEO benefit side of things, either).
Yup, it's gone now
This is interesting. I bailed on FB marketing partially because the metrics they provided didn't jive with GA; the inaccuracies weren't 80%, though higher than typical GA interpolation. The big reason was I simply didn't get the ROI I wanted in my niche after a year, so I pulled it. Though... can't help wondering now if there's now a blackhat Facebook play.
waste of money for sure, i wonder who owns the bots?