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Something about this 'Agile Creativity' sounds kind of familiar. Hmmmm... What could it be? #AgileMarketing Ha, I'm so Glad that Google's on-board and is doing outreach. Nothing will help you drive your organization to transform to Agile like having an executive or senior leader champion your work. I'd say that's the keystone to remaking your organization from the ground-up in ways that better serve your customers and users. And marketing executives tend to love Google's Think publication. Here's a direct link to their piece on "Agile Creativity": http://www.thinkwithgoogle.com/insights/featured/agile-creativity/ -- send this upward in your organization!
I think they're investing in creative because they finally are waking up to the fact (along with many SEOs and inbound-focused marketers) that storytelling and branding are integral to success, but very hard to achieve via the more purely technical forms of marketing (messages on web pages, rankings, AdWords, AdSense, etc).