1. 2 DISCUSSING
  • Tad Chef   Jun 01 2012   Flag

    I'm not sure I understand this feature right: Did they add a/b testing to GA while using a different name calling it "content testing"?

  • Slavik Volinsky   Jun 01 2012   Flag

    From the Overview section: "Content Experiments is a somewhat different approach from either standard A/B or multivariate testing. Content Experiments is more A/B/N. You're not testing just two versions of a page as in A/B testing, and you're not testing various combinations of components on a single page as in multivariate testing. Instead, you are testing up to five full versions of a single page, each delivered to visitors from a separate URL." In my experience, simply saying "A/B" implies "A/B/n" testing. Only difference then seems to be that the pages have to be on different URLs.

You must login to post comments.