commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
One of the dangers of GA owning the entire visitor analytics market is that their defaults become our blind spots. Good piece on how to fix some of that.
Curious what the next best alternative is compared to Google Analytics. Free, extensive data is a good sell, but if their defaults are blind spots as you say, it makes sense maybe to shop around?
Zero-second visits have been a plague on my Analytics. Thanks for sharing this.
This article fails to mention the officially supported way of getting a better understanding of bounce rate: Adjusted bounce rate. Add a line to your snippet, decide the proper length of time that should pass before its no longer a bounce, and there, no more bounce for users that are actually reading your content, but not visiting another page.
The scrollDepth trick is cool, but maybe a bit overkill for most analysis.
Thanks for the link. Adding that setTimeout line is certainly a bit easier and less likely to do something weird than tracking scrolling.
The article does say this:
I believe this amounts to pretty much exactly the setTimeout trick used in the Google Analytics blog post.