commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Tip #8 - Implicit directional cues - is something new to me. I've also learned from interviews that those arrows that I personally find spammy are actually helpful for the "older generation" who have very different browsing habits. What's spammy for one could be helpful to another. Testing!
This couldn't have came at a better time - just in the process of working on a big PPC account and we were looking at out approach to the landing page optimisation work. Thanks for sharing :)