Shawn Cohen   Jan 03 2013   Flag

I've found this study from conversion rate experts interesting too: http://www.conversion-rate-experts.com/scrolling-tips/

They suggest testing long pages, using the Amazon Kindle page as an example--it's 19 feet long!

Tom Roberts   Jan 04 2013   Flag

In addition,Neil Patel's study on Content Length is another reason to test long pages.  That case study provides some nice data to support the often thought of theory that longer pages, with more content, correlates with higher rankings.

Stuart McHenry   Jan 03 2013   Flag

Great tips!  I think so many people miss out on the right side.  Or at least some put too much crap and the focus is lost.  I know some of my clients get this but the majority do not.  Conversion is equally as important as traffic itself.

Will O'Hara   Jan 04 2013   Flag

I think Peep is right about moving away from auto-scrolling carousels, sites with 5,6 or even more slides in their carousel are just wasting their time. Most people visit a site with a purpose, help them complete their task faster and they're more like to buy/enquire. Great post - lots of great tips and things to test.

Goran Candrlic   Jan 04 2013   Flag

Thanks for posting this, I didn't know these two free alternative tools. Will check them out.

Tad Chef   Jan 04 2013   Flag

In case you wnat to play around with heatmaps, Reinvigorate offers them for cheap. Also there is an open source FREE heatmaps tool.

Peep Laja   Jan 04 2013   Flag

Thanks guys. 2 free tools are also mentioned in the article. 

Sam Barnes   Jan 05 2013   Flag

A brilliant post, thanks for sharing AJ!

I've only started seriously thinking about heatmaps on the last few months. It's something I'm a bit reluctant to pay for before I know how much usable data I'm going to get from them. Thanks for the heads up on the free alternatives! 

As Will said, the scrolling carousels study is really interesting. I guess to a certain extent it can tie in with banner blindness too! 

*Runs away to start vigorous A/B testing*