1. 1 DISCUSSING
  • Robert Duckers   Jan 04 2013   Flag

    'Many of the journalists that we contacted moaned about the way that PR people talk to them. They pointed in particular to the over-use of words like “awesome” and “super-excited”. This sort of hyperbole, they felt, was, (as one correspondent put it) “well, a bit juvenile”, and didn’t really match up to their expectations of professional communicators.'

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