commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Cheers for sharing the post here Jason! Much appreciated :-)
"Every year for the past 4 years the SEOptimise blog has predicted trends within the online marketing industry."
Already the first sentence is wrong. During the last four years I have written the list for SEOptimise. Also I didn't predict anything as I am no prophet, I just collected the apparent trends and linked to background information on those. You seem to have some time travelling skills I didn't have though as you predict the future all by yourself without any sources.
Hi Tad, I think the sentence you quoted is still very much valid. You published those posts on the SEOptimise blog, unless you published them on a different site I'm not aware of. Also I’d like to point out that in your own words you mentioned in 2011 "In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares" in 2009 you said "last year I made about 30 predictions on Web trends for 2009". In fact in 2010, the post's headline was “10 SEO and Web Predictions for 2011? That Will Most Likely Come True”.
I disagree about Facebook. Maybe it's a B2B thing, but facebook advertising, despite its impressive targeting capabilities, seems to produce unsatisfying results over and over again. Would be nice to see them hit their stride, because the analytics and targeting have so much potential, but anecdotally it seems far off that it's a real value add for many businesses. Agree with many of your other points, especially 2, 13, and 22.
Hi Jen, many thanks for reading the post and for your comment. I agree Facebook isn't the most effective acquisition channel especially for direct response. Personally I use Facebook advertising to introduce my brand to those who aren't actively searching. I believe that Facebook advertising's place in the communications mix is in influencing users before search. For consumer brands (the ones with the largest marketing budgets in the world, P&G, Unilever etc) have to make an emotional connection with their target audience. For example, people purchasing Dove soap, wouldn't search on Google for "moisturising soap". Facebook on the other hand allows these big brands to make that emotional connection with their target audience and is a much more powerful media for branding and building loyalty.