commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
We've seen some rapid fire attack on SEO's lack of "case studies" recently. It's warranted, but it was a natural condition as we moved from an environment where people were simply doing more gray to black hat stuff on their websites, therefore needing to be "in the shadows".
Now that that's not happening as often or at all for some people, we will inevitably see a move to more posts like this. There is a fear of replication, but if we truly are doing #RCS, as Justin details, much of it is simply not replicable, so it doesn't matter. Cheers to Justin for being one of the first to lead the charge in this regard - and really, it's a win win, because the people who post these case studies benefit from being able to link to their own links and/or sites, and do so in a non spammy fashion.
I think Ross is right on the money here. Relationships are much harder to copy than code or infographics. As Justin shows us, they're the ultimate marketing tool.
Not being a hardcore link builder myself, I would be interested in seeing the small / local biz version of this post next!!
I don't normally leave comments, but when I do, it's to make sure people know Ross' comment is awesome.
Also - just to reemphasize, this post is awesome. Pumped to see Justin flexing his link muscles for all to see.
For me, this post is a great example of cross channel marketing tactics, with links being one the benefits. I know it may not have been approached in that manner (or maybe it was), but there are so many great examples of just solid marketing in this. Love the sponsorship of the event. Great post. One of the few I have bookmarked in a long time.