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Or they could also invest on building relationships with authors that have strong authorrank, and invite them to contribute content on their site (or hire some of them) :)
Both are good. :)
I think this is exactly what teamwork is about. Each individual contributing to a great whole. I fully support what he says in the article
Thanks, Adam!
Jason, Adam,
I kind of think of "AuthorRank" as (in some ways) the modern rolodex -- it's tied to employees themselves, not to their position. It's something they may build as part of their job, but if they live, it goes with them. That said, the activities that contribute to building it are worthwhile and the business value it drives is real.
Couldn't agree more! I'm working on a companion article that highlights the benefits to the employee.
Does anyone not see this as being a major, major factor in SEO in 2013 and beyond? Love the article Steven, reiterates my thoughts on AuthorRank perfectly.
Thanks, Brad! I agree that it will be a major factor.
I think it may still struggle until Publisher profiles and PublisherRank is pushed live by Google as media partners will want to control and own the greater "TrustRank" earned via Google+
I wonder how much thought has been around who owns the account if the employee moves on from the business, but I do agree that it's key for any one serious about content marketing.
The employee owns the account. It is tied to their personal Google+ account. I think it's important that employers not operate out of a position of fear, and instead invest in their employees for whatever length of time they are employed there. Employers can continue to benefit from content written by former employees.
The interesting question is whether it is ethical for an employer to remove the rel="author" tag after an employee leaves.
Just published a follow-up to this article that addresses some of those concerns: http://www.slingshotseo.com/blog/3-unwarranted-fears-about-building-your-employees-authorrank/