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Most definitely out of the five links in this post, David Meerman Scott's video in his post http://www.webinknow.com/2009/12/social-media-marketing-explained-in-61-words.html is the hidden gem - he's talking about concepts in 2009 we're finally getting to now in SEO.
If nothing else, watch the first five minutes to catch his two stories of earned attention. Especially the dentist example. Lots of small mom and pop businesses think they have to blog when they hear "content marketing" but that's not the only way!
Very good video, and it shows that Authorship has been something Google has labored on for a long time and will be a prominent part of future developments.