Shanelle Mullin   Feb 19 2013   Flag

A lot of these are really important, but I think "how to write scannable content" is definitely one of the most important (and overlooked).

Tyler Houle   Feb 19 2013   Flag

I love #4 on this list - How to write concisely. It's a bit ironic that it's included in a list of 50, but I suppose each individual point is concise.

I also like #8 and have found that knowing the basics of HTML has helped me tremendously with my marketing, and often times other marketers will seek me out with a question that has to do with HTML or really any basic technical question. However, I disagree with the intent (I think) of the last sentence in this point - "Bonus points if you can hand-code a table." HTML tables are an outdated HTML practice and only really useful for emails right now. If you're coding your webpages or content in HTML tables, don't. Instead, seek out a web professional or read some free web articles to learn how you should be coding things properly in today's web world.

WordStream   Feb 19 2013   Flag

Ha ha, thanks Tyler -- I'm aware of the irony, which is why I included "the difference between concision and saying too little" on the list! :) 

I think of HTML tables as a kind of litmus test for how old-school you are, rather than a skill you actually need to use very often (or ever). When I first started working in the web world, you *had* to know HTML -- our content management system didn't even have a WYSIWYG interface!

Sara Wright   Feb 20 2013   Flag

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Jonathan Nelson   Feb 24 2013   Flag

Great list. Excellent internal linking in that post too :)

It would be awesome if you're font was a bit bigger. Maybe 14px with an increase in line-height. Just my two cents.