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This was a pretty incredible and thorough list from Mackenzie. Misread the title and you think it's a simple list - but it's detailed and essential. Us content marketers sure have our work cut out for us.
Normally really long posts I find to be self-indulgent and obnoxious - but not this one. I would call this essential and I have been looking for something like this for quiete some time. Great find!
You're right about those really long posts, but Mackenzie Fogelson is just that good :) I'd recommend you to follow her on Twitter to keep up with her articles: https://twitter.com/mackfogelson