commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Not a typical site here on Inbound, but a valid source without a doubt in Tim Ferris.
Love this quote from the short piece:
"People want to follow humans, not trademarks. Plan accordingly."
Good (divergent) find, Vinny! Content marketers get so caught up in the quick sell and the short term that they lose sight of evergreen content.