commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
"I am pretty sure that Google will target guest posting soon. As a result, am staying away from "author signature" / profile links at the end of the post as link building tactics."
Agree with this, that was one of my 2013 predictions "http://stokedseo.co.uk/2012/12/05/seo-2013/", although it won't be hard to just use in content links to your own (and others content) when putting together a guest blog. Most sites won't mind this if they are getting quality content and the links are in context. However, I do think it makes the guest blogger looking unprofessional when they make this really obvious (which I have seen examples off).
I hate to question one of the voices of authority, but standard author bio blocks are fairly usual for genuine blogs. It seems unlikely to me that they'd be identified as a problem in and of themselves. Perhaps they might be identified for their type and penalised if they are over X% of your links, or if they have anchor text in them, but I don't think regular, non-manipulative, legitimate use of them is going to be a killer.
I'm with Kieran on this one :/ Having a 'standard link' is part of the problem. Google doesn't want links to exist because they are part of a signature,they want links to count as a vote for the page they are pointing to.The fact is, regardless of whether or not you are doing it 'legitimately', there are plenty of people using this technique to intentionally manipulate their search rankings and Google know this.It will be easy enough for Google to fire something into their algorithm that identifies how many links any particular site has from content on pages that contain the words 'guest post' and then devalue those links or apply a penalty..
Although having a few of these links won't be a probably, if your link eco-system is polluted with guest post links, you're going to run into trouble.
Ziggy says that there is an 85% chance that this is going to be the next big thing after blog networks getting busted;)
I don't think I agree entirely with your interpretation of what Google wants. My impression is that they want people to link as they would in the ordinary conduct of their online affairs. I don't think identifying a blog author and where they usually write is any way contrary to this.
I do agree that it can be used manipulatively though and I would not be surprised at all to see that identified, separated and penalised.
"Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search." - Matt Cutts
This article needs a serious proofread. I am not sure how you guys can take it seriously with so many errors.
In contrast, I think it's interesting that this article just posted on SEOMoz http://www.seomoz.org/blog/postpenguin-anchor-text-case-study?????? highlights a brand new site that has only gotten links via guest blogging.
Down the line, we'll see if the guest blogging prediction is correct if this site gets hit in a future update.
I also think that guest posts will be targeted soon. I'm not sure how the bots would handle this, as Iain has mentioned having links in byline is the standard in guest posting...
"So for example, for “Car Insurance” the anchor would be: Sentence: “When you are young and drive a car, your insurance would be high” Anchor: “drive a car, your insurance”."
Is it just me, or would that look like the most unnatural anchor ever? Why would a 'normal' blogger/user/whatever ever make that phrase the link?
I get not wanting to use exact match anchors these days, but this, to me, looks totally artificial.
If a link profile showed 15 links that were "drive a car, your insurance," it would look fishy. but if it were just one b/c the blogger chose to link what they wanted, that would be natural, right?