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on Jan 30 2012 11 comments10 DISCUSSING
The chart is surely interesting. Personally I consider that those big brands are committing an huge mistake, as I consider the blog the most suitable and useful content platform from where to feed all the inbound marketing strategy. To move onto Social Media platforms only in order to obtain the same inbound marketing advantages is, IMHO, myopic. Even though it is true that Social Media has an huge importance, to switch it from "tool of engagement" to the place where the content originates can lead to a maybe irreparable separation between Social presence and Web Site presence, no matter those same big brands affirm about traffic generated from Social. Also, it makes those brands too much depending of third sites (Facebook especially), which IMO is possibly worst than depending exclusively from Search.
Is it the overhead or simply social media overload for brand managers and PR folks? Company blogs are great in so many respects, I guess more opportunity for those who stick with it ;)
Fascinating stats and graphs. I wonder if this signals a trend away from "blogs" and towards "content". I bet content creation has increased across the Inc 500 but less of this content is traditional blog content...
I agree with this. Companies are creating more than just textual blog posts. That area seems to be growing.
I wonder if this can be attributed to chasing after "what's hot"? Although the data on that is mixed as well. There is another post on Inbound about the number of fans actually interacting with big company pages, something <1% on Facebook.
AJ Kohn noted in another thread that the contents of the 2011 INC 500 has changed almost entirely from the list in 2007. It's not like some companies that were blogging in the past have stopped blogging, but that many companies (particularly in unusual niches, and especially in Government Services/Contracting) are not blogging at all, and never started. B2G businesses are far behind the curve and may not think of inbound marketing as a need to attract their buyers.
Excellent point - it would be fascinating to look at the Inc 500 from past years and see their adoption or decline in blogging.
My assumption is company resources are spread thin across social media channels. There is pressure from the executive level to chase down something new like a Twitter or Facebook or Pinterest. As a result, focus on something core, like a blog, can be lost in the mix.
These graphs are really confusing, and I think misleading. Note the title "Growth in Blogging" - so has blogging among the Inc. 500 dropped, or is it merely the growth rate of blogging which has dropped?
The statistic that really grabbed me is seeing that online video dropped off 12% almost as much as the blogging but from the smaller percentage (36%) of companies using it in 2009.
I rather believe in this survey results: http://inbound.org/seo/2012/01/marketers-to-invest-in-blogs-in-2012/