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Wowww...another one bites the dust. Does this mean Google will be hitting all the networks harder, or is this a normal occurrence that happens all the time?
Not normal at all. Normal deindexing is a couple percent. This is 30%+, with some networks losing 90% or more.
What are people's thoughts on this? Seems like a step forward for Google, and I'm expecting to see some SERP shifts. Seems to be a lot of Google hating going on with it though.
As someone who used BMR a lot, I can confidently say the Google hate is just the knee jerk "Damn it!" reaction. BMR put more quality control in place than most networks, but it was still junk. You shouldn't really be able to buy posts for $2.50 and climb to top spots as fast as BMR was letting us. I mean... it was great while it lasted, but it was clearly not something (like any big network) that was going to last forever. Should be a step forward in terms of overall quality, unless it just turns into garbage pages on brand sites back filling the rankings (which is very possible). While Google lets stuff like this work, I (along with a lot of others) will use them and reap the benefits, even if they're temporary. The clock has just started running out on a lot of these so it's time to shift to something else.... like all those long term sites everyone was (hopefully) working on and investing in with the profits from the churn and burn MFAs.
I have seen some drops in my clients' rankings and especially those who's previous SEOs did these type of backlink building submitting spun articles to blog networks.
I see this a lot, and while I obviously can't say with 100% certainty, but it doesn't look like there are *mass* penalties going out (unless you got the love note in WMT). This mainly means that the links that were earning you those rankings to begin with are gone - so the rankings drop. Put another way - your client never "should" have had those rankings to begin with, so they've only lost something that was achieved by "cheating". (Again, this can be ignored on a case by case if you got the GWT unnatural link notification.)
Personally I think it's a good thing. The whole cat and mouse game with Google only has short term rewards. Maybe for quick cash affiliates it's fine, but when building a real business for the long term, ethical SEO is the way. I've actually written a short guide for businesses on how to recover if they were affected. http://www.designquotes.com.au/resources/business/internet-marketing-business-resources/5-tips-to-recover-from-googles-sting-operation-blog-network-de-indexing
What's so fascinating about this is the transparency in which BuildMyRank made the announcement. How many other link networks have been brought down in the past couple weeks that we don't know about?
You have a valid point. Maybe we should research and create an article about it?
@Cyrus - could be dusty transparency/disaster management decision also slyly spiteful, strategically directing attention... my .02
We published tons of articles with them. Definitely appreciate the transparency and the heads up so that content could be removed if need be. I think it's time to accept the fact that collectively, Google is smarter than us when it comes to their algorithm (shocker!). They keep getting better and better at catching up with our tricks. Trix are for kids man. We need to stick to what we're good at which is marketing, community and communication. No more shortcuts for me, thank you ma'am.
Seems That Google is Hitting Quite Hard To These Networks!!
This line from the announcement "In our wildest dreams, there’s no way we could have imagined this happening" is priceless.
Google are really shutting down a lot of these networks. If you visit the warriorforum, it's carnage. Google has totally slapped networks like SEONitro and SEOLinkMonster (which is a child network of nitro). Not only that, it appears to be penalizing sites who got links from SEOLinkMonster. Lots of blog posts at the moment about Google's new GWT message highlighting dodgy links and how it's affecting peoples sites. Trouble in paradise it appears.
Indeed. If these are more or less the only links you built, your odds of being hit jump up. If these are your only links *and* your site sucks - you're probably sunk.
This seems like great news for SEOs and webmasters who have been spinning their white hat wheels in frustration while other guys using spammy tactics (like article spinning, etc.) were outranking us. Gotta give the devil its due. Google is smart to weed out these networks.
It economics. These guys are not creating any value. http://seo.productiveedge.com/2012/03/21/grey-hat-seo-adding-zero-value/
This premise is entirely false. It's making the assumption that the ONLY demand to fill is a user demand for junk/spun content. The demand that's actually being filled is Google's demand for anchor text links. These blog network articles create a supply to fill that demand.
Google is not demanding you create links, Google merely analyzes links.
Just sitting back with my popcorn, enjoying the blood and gore out there. Greed inevitably leads to it. Can't wait to see what next bogus short term trick some people try to come up with, only to have that ripped to shreds as well.
Agreed to a point. But it's worth noting BMR has been around for 2 years. In internet time, that's not exactly short term.
A lot of these networks are getting hit but after reviewing a few sites that use them they aren't getting penalized enough. They're easy to spot but I think with most link building by diversifying you can protect yourself pretty well.