commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
I have seen video SEO growing in recent months. People are beginning to see the benefit of promoting video on their sites. Even if something doesn't go viral, it is something that consumers love (which is the ultimate goal).
Love that this awesome post is getting well-deserved attention. But don't miss Phil Nottingham's other great work on Video SEO:
An SEO's Guide to Video Hosting and Embedding
Incorporating Video into your Link Building Strategy
Read twice now. Thank you for sharing :-)
Thanks for the kind words and pimping Jonathan! Though, to be honest those two posts are dwarfed in scope by distilled.net/training/video-marketing-guide/ which is by far my most comprehensive work on the topic.
Seriously. This post is great with his other stuff. I like how it's not just "here's how to get a video snippet", but rather "this is how video affects your business."
What a guy, that Nottingham.
Strategy > Tactics any day of the week. And twice on Sunday!
Absolutely! Biggest mistake I see in this space is companies seeing something tactical, like "put transcripts on a page" and then treating that like a strategy, as if that were the core element of Video SEO. Where SEO starts to show it's value in the world of content marketing is when we push our technical understanding into the realms of strategy - Integrating our unique knowledge with the principles honed by the creative marketing disciplines. I'm pushing that agenda with video, but i'm really keen to see more people pick that approach up in other spaces too; such as data visualisation, design, interactivity, writing etc etc...