commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Yup, my site seems to be displayed the way your post says,
Interesting! I've had reports of it from around the world now so perhaps it has rolled out worldwide.
Good find. I've been trying to counter-act the "keywords to the front" push around the office for a while, standing firm that we're trading on the authority of our domain, not they keyword in the user's eyes. Neat to see this being programatically implemented as well.
I've not done any real testing on this Ryan but I've found that keywords to the front of the title may matter much less when it comes to rankings now. It appears that Google are showing more love for diverse titles now.
If you meant to focus on your keywords and making the title relevant at the same time using Colons, thats a great idea, but not everytime.
Using "|" and the one which comes up in Yoast's blog, the centered circle, are more effective if you see. Because whenever you search anything related to his blog, you will find that "circle" in bold.
It will look odd for sure, even if you write perfect titles with
colons, but most article headings which includes colons are most likely
to be targeting keywords, or may not be.
Ryan, I think that differs depending on the site. If it's a known
brand, then you can somewhat rely on domain authority. If not, then the users
will likely appreciate relevant keywords first.
There are no changes in Australia, it wonder if it is US release only.
I'm seeing it in certain verticals only in New Zealand - like travel for example.
Interesting. I'm in the UK and have it here. Have had reports of it in the USA, India and South Africa so it might be on the way.
I am in Ireland Michael and can see this too.
Yep, I can see here in India too. But how it is a ranking factor?
Hard to say Hyderali, it's early days but hopefully we will see some testing soon :)
If Amazon's tests have shown a higher CTR with their brand at the front of the tag it's likely because they're such a recognisable and trusted brand - it's beneficial for them to have their name at the beginning, whereas it wouldn't be for a smaller brand. The product the user is searching for would probably be more helpful.
In your York Fitness example you searched for [york fitness] so it makes sense that the brand shows first - it helps the user see what they want. Even more interesting is if you search for [gym equipment and machines], York Fitness still shows at the start of the tag in the SERPs. I haven't been able to replicate this on anything other than your examples, but perhaps it is a sign of their increasing focus towards brands...
Interesting spot but I wouldn't call it a ranking factor! :-)
its really not working interms of rankings.. i have seen drop in rankings with this kind. CTR is always same and nothing new for the smaller brands.! anybody tried to get rid of it? and succedded? please share