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Really? So, as a content manager, you find a great story in your field, want to (re)write & share with your own audience, you do extra research and completely "flesh out" and improve upon the original article, adding value for your readers but you won't rank for it? Hmm...
If you add value, I'm certain you'll still rank. But if you don't, and it's a rewrite, even intelligently done, you won't (or maybe you won't eventually). That's where they've evolved.
Yes, this.
This post really deserves some discussion on Inbound. Great write up by Ross. This type of change is huge for companies that hire lazy ghost writers that research and regurgitate.
It's one of those things where I read it and I thought "people do that?". It just seems like common sense. Every other thing we read, every other piece of advice stresses 'unique content'. What did people think 'unique' meant?
Another animal mention from Google! They're obsessed! Unless this becomes a new iteration of Google Panda, I bet this becomes known as Google Frog...
Whoops, misread - the frog example was Eric's creation, not Matt's. Oh well, it'll still be known as Google Frog...