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Found via Kate Matsudaira. I loved these two statements in particular: 1. "As much as engineers like to joke about our counterparts in sales and marketing, the most successful sales and marketers think like engineers." 2. "That’s when I realized – it’s not just that developers don’t see themselves as potentially amazing marketers. They might not even realize how deep and interesting of a field marketing is." Yes!
awww, thanks for citing me :)
If there's something I've learned in grad school over the past year, it's this: ALWAYS CITE YOUR SOURCES. :)