commit: b67d552 - hire banner add for jobs on other sites (2014-04-23 08:56:43 -0400)
I'm not seeing it on their "lego" example just yet (unless it's not rolled out to the UK yet, even though they specify that it should work on google.com searches in English)...
Oh and who'd wanna read in-depth articles about Lego anyway...? :-)
And here I am victorpan! My take, especially on the implications for Authorship/Author Rank: http://www.virante.org/blog/2013/08/06/google-in-depth-article-search-results-how-to-qualify-your-content/
Great write up Mark - and good spot.
Secretly I've been suspecting Author Rank was live/being implemented since late May. When Cutts talked about what to expect this summer in his webmaster video, he specifically mentioned recognizing authority and ranking sites/people and ranking them higher - http://youtu.be/xQmQeKU25zg?t=4m36s
But maybe I'm just crazy =)
This is awesome. As a web editor for several magazine websites, this could be great for our long form features.
Most frustrating thing: I have tons of non-techy, non-coder people now asking me for an easy way to implement schema article tagging on their content. After an entire evening of research I conclude....there isn't one. No Wordpress plugins that I can find include Article markup. Even Google's data highlighter tool, which has an Articles mode, is missing most of the tags Google recommends for the in-depth article feature.
I noticed this right away as well, the only way to really do it is to pick and choose different schema attributes and compile them into your document. Will probably be way easier for non-CMS users to implement.
I'm sure some PHP developer at envato is already plugging away at a WP plugin that will have a plugin backend with 5-10 form fields and will spit out the required markup into the WP framework.
I hope they upgrade the data highlighter tool. I was surprised when the count on "structured data" started to rise when I logged into GWT.
It is now day 2 and we are starting to really see the truth about in-depth articles.
HUGE brands (enterprise level) are clearly being favored and we are seeing absolutely no sign of smaller blogs or even medium sized publications being highlighted (of the 30-50 queries that I did)In addition, I found that hardly any of the results had schema (or rel=me/publisher etc) within the code of the articles featured.Google is clearly using traditional algorithm attributes to rank these blogs such as authority, backlinks etc to rank in-depth articles.
If anyone has seen any examples thus far of an in-depth article query of a smaller blog/website please point it out to me.