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Taking the cue from this, I would add, be careful when you give your clients "strategies," you're really giving strategies. A tactical and strategic execution are as different as advertising and marketing. Now that I'm inhouse, I'm insulted when vendors confuse strategy for tactics.
As I said in the comments of that post, I vehemently disagree. The TED phenomenon is now mostly about style - not about actual value. It's about delivering a slick narrative, and facts are optional. I know that as an industry we're inclined to prefer sparkling hype over actual substance, but we should fight against that - not embrace it.
If you think TED is worth emulating, you should read these:
http://www.tnr.com/article/books-and-arts/magazine/105703/the-naked-and-the-ted-khanna
http://www.newstatesman.com/blogs/voices/2012/09/trouble-ted-talks