commit: fb200d8 - #595 (2014-04-14 00:44:57 -0400)
I think the use of formatting is one that is often overlooked. The tip to use bullet points alone is so simple but will help as it keeps people's attention.
Yep, it's one of those simple things that can make a huge difference. From user testing we've found that visitors tend to be turned off by huge chunks of text, even when they are looking for detailed information.