commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
If you've ever gotten frustrated because you couldn't get a marketing initiative approved by your boss, then you need to read this. John does a really good job of breaking down why things may not get approved and how someone can use some tried and tested techniques to get approval.
As usual, a must-read from John
Thanks for the kudos, Vinny, but that was all Ryan McLaughlin :-)
Aw, my bad. I didn't even catch that.
Yeah I love John's work ;) his blog is great.
Ryan, nice work on this post. I didn't even realize it was authored by you until John let me know. Thanks for sharing the useful info.
No worries man! Glad you liked it. If my content is going to be associated with anyone, John's a great guy to be that person.
This is so true: "Marketers (especially ones focused online) live in an echo chamber of self-confirmation that doesn’t benefit you in the boardroom with C-levels. They simply have different and more high level priorities than you do."
Thanks Frank. IMO there's definitely a disconnect between the "languages" of online marketing consultants/employees and C-levels, but there's an arguably worse problem within the SEO community of promoting less-than-true algorithm theories (more thoughts from Mike King here: http://www.iacquire.com/blog/3-things-the-seo-echo-chamber-is-wrong-about-and-why/). I tried to cover both of those issues in one statement.
great post - very apt and something a lot of digital marketers don't quite have a grasp of and get frustrated with too easily when making the step up
Thanks J. It's a learning curve for everyone, including myself.
probably should have added - "in my experience" and i include myself in that :)