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matt cutts reveals that there are 3.3 billion searches on Google per day. interesting.
I imagine if many of the businesses quoted got their way we would be looking at tons of duplicate content, poorly written news articles and it would take 10 times longer to find the information we need.
Google's 'single unified product' vision is fantastic for users and steps to create anything different would mean a massive loss of productivity for everyone.
There was a great five part story about how a small business added some new products to its catalogue, updated Google AdWords to match and ultimately started making less money all panned out; it was an entertaining read http://boss.blogs.nytimes.com/2012/10/22/my-adwords-debacle-dumb-and-happy/