commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Did you mean "Google's Simple Plan is Evil (and not so simple)"? To summarize it in one sebntence: "Google Wants to Own The Web".
I'd disagree. They don't want to own the Internet. They simply want the Internet to be as fast and accessible as possible because ... they already monetize Internet usage. That part has been won and will continue to be won if Google satisfies users.
Now, by default they've become the way in which people navigate the Internet (browsers bungled this) so they're in the catbird's seat there. But that's why things like Google Glass matter because Google wants to ensure they're providing the access to the Internet (even in the far flung future) so that it always lands in places where they make money.
Tad Chef's point is in the right direction, but neither Google nor Facebook wants to "own" the web; each wants to be the ultimate conduit to the web: the utility that will be the start and the end to each person's web experience, the alpha and the omega. Forbes wrote: "Is Google Becoming a Utility Company?"
The question is: would you want Google or Facebook to literally become a utility?