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Surprised it's taken them this long to bring it up. I know some "professionals" who've been getting away with this for years. It's wrong.
Help businesses earn genuine reviews - don't just blast their listings with fake ones. It's idiotic.
I was watching one of those restaurant shows the other night. Like kitchen nightmares or something like that and the owner had admitted to adding several reviews online himself and he literally didn't see anything wrong with it. There are still lots of small business owners out there that do not take the Internet seriously.