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Hey Gary thanks for sharing.
Welcome, Nick. Most of the time, clients forget the value of correct information architecture and well-thought of pre-launch preparation. They jump into SEO afterwards thinking only about links.
I couldn't agree more. Have you by chance gotten a chance to read about "we'll add the SEO later" re: http://www.portent.com/blog/seo/cringe-worthy-seo-phrases.htm :D
LOL. Yes, I've read that too. By experience, I spend a lot of time educating clients why SEO must be part of the equation even during concept build stage. It really sends a red flag to me if a client is "stubborn" not to understand what you've just shared. It would mean more work on our end "re-aligning" things eventually.
Sounds strangely familiar to my experiences with frustration when it comes to a/b testing... seems everyone who isn't (or won't) get started is very happy to keep making excuses, ultimately delaying the process and staving progress...
I've purposely stopped reading SEO posts as I am sick of recycled tactics. These are the kind of posts that show how proper SEO is really about being uber smart in terms scaling/growing a site. It's the kind of post that remind me why I used to be really excited about working on SEO projects. Bookmarked this one.
That's a very high compliment Kieran, thanks man.
Nice post Nick. But, you mentioned that site is on Japanese language. Is that because you found easier way to reach 100000 visitors per month, or because that's your targeted market?
It was certainly not easier to build traffic and relationships in a language I don't speak, this was specifically the target audience due to the type of content we were creating.
Link to the site in question?
Sorry Peep... not trying to create any new competitors :)
Love it, just great. Thanks Nick.
Awesome article. It was very informative.
Fredrik and Climax - Thanks guys, very much appreciated.
Fun read, but the question that kept popping in my mind was how you scaled content in Japanese? Don't expect you to reveal your secrets, but this one intrigues me.
Hey Cyrus, to be honest it wasn't much different from the challenges of scaling a site in English. It took some time to build the right team, it was certainly harder to find native Japanese talent, but from there we followed a content process and tested rigorously.
Hey Nick,
Great post and... great site as well. Love the layout!
50,000 keywords? I lose the will to live if I do keywords research close to 10,000 (and that's in English, too)! Kudos to you, sir!
Steve - :) Couldn't agree more, this is why we built a model to serve as a litmus test to help us weed out those that weren't worth the time... had this been a manual process we would probably still be doing it.
Hi Nick, Very cool article. I am interested in what you did to get the news coverage for this site, can you speak to that? Also, I am impressed with the thuroughness of your research, preperation, and strategy you put into this site launch and pre-launch. Good work.
Thanks a lot Adam! Honestly this was the doing of my social media manager; and it was more or less getting lucky at the right time. He curated a number of opinions about a very popular topic and it was picked us as an example of consumer sentiment. Pretty cool stuff.. would have loved to see how much traffic we would have gotten had we had our hosting ducks in a row.
I know. I too had a bit of a crash and I would say it was the most frustrating thing I have had in some time.
Absolutely! Nothing more frustrating than lost opportunity...
Hey Nick,
Great post, thanks for sharing.
Thanks Aurel!
Definitely a nice read. But I wonder why no one asks how it's possible to get 100000 visitors with just 15 posts which you wrote in your second project.