commit: fb200d8 - #595 (2014-04-14 00:44:57 -0400)
At first this might seem like a ploy to advertise his new branding agency. However, the guy's got a point: most of the world is still mired in the old-school way of marketing (and thinking... and doing...). This is a reality check for us "inbound marketers."
I still think it is plug for his agency. Anyway I agree that Oreo tweet was overrated.
OK, I was just corrected on Twitter that this guy is not the one who was behind the Oreo tweet. I misread the article.
ok Don Draper
I read through it thinking he was the Oreo guy. I got to the end and was like, "You totally plugged your new agency! Grr. Well, whatevs. You're the Oreo guy." And now I found out he's NOT the Oreo guy so I'm bothered even more about it.
... but he still has a good point about the advertising industry.
How did you determine he wasn't "the oreo guy"?
Ugh, no. I see you linked to it under the impression that this guy was behind the Oreo tweet (and I was under the same impression), but I wish I could take that click back. Shameless plug. I agree there's something wrong with the advertising industry. I disagree that this guy will necessarily be any different.
It doesn't have the same impact when you realise he had nothing to do with the Oreo tweet.
Agreed, Kieran. I removed the "Oreo guy" header from the submission title - I think this would've gotten half as many upvotes if it was accurate. (I misread it. Oops.)
The truth is, it's not up to the agencies to end the meetings and bureaucratic overhead. If I go to a major client, show them something simple and say, "Let's do it tomorrow!" they'll say "Well, legal has to review. And the branding folks will have something to say. Also, the IT team is booked for six months, and why doesn't this have our partner logos in it?..." By the time we're done, it looks like something barfed out of the lowest recessed of Microsoft packaging design.
Talk is cheap. Using other people's ads to bolster your career is even cheaper. I see real companies go into client offices every day and try to simplify: Distilled, SEER, you name it. They've been doing it for years.
This isn't revolutionary. It's reasonably well-written ad copy.
There's actually an interesting thread going on in their comments section now. I'm being attacked personally for suggesting that the post is misleading.
And the interesting part is that the main attacked is Lyndon Antcliff, a person I called out for deceptive SEO practices back in 2008. At that time, Lyndon was gloating that he had created a fake news story. Here are details: http://www.widerfunnel.com/marketing-ethics/when-linkbait-goes-mental
Now, he's said this about me: "Andrew don't let idiots like this get to you. Mostly they are jealous they don't have the cajones to actually do something worthy of note themselves. They have no Heart"
I guess I don't have the "cajones" to create deceptive linkbait is his point?
This post doesn't bring any value to the advertising industry and also is in itself is cheap brand advertising blogpost with no offer or call to action.
Brand advertising is fucked up. Ad agency mostly do what they do to win awards and to make business owner feel good about their ads. It's absolutely not accountable for generating sales.
I would like an ad agency that is completely accountable to generate sales, being paid for results and win awards based on that.