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Was really glad AJ did this, and that H&F recorded it. I hope it helps SEO earn a more serious look from Bay Area founders and engineers who've previously derided the practice.
This was an interesting presentation because some guy named Rand Fishkin was also speaking that day (but on CRO, not SEO) and the audience was not the traditional SEO crowd.
I'm not sure I'll be able to watch this back but I'm very glad I did it, am thankful to Rand for suggesting I do so and look forward to comments and feedback.
On a side note, I am quite proud of my SEO Breaking Bad analogy.