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Would have kept that cash info from the IRS :)
That's definitely a creative use of facebook - but who else has $10,000 worth of vintage records hanging around in their basement to sell? Not saying it wasn't a good story, just a little misleading of a title.
Interesting post! Would like to see how this would work for promoting bigger events. Not getting a great sense of ROI though, how much were the 6000 records in the first place? Probably more than $3 each?
I just thought it was a neat idea to promote an event with FB ads! I wish I had 6,000 records sitting around to sell too!