Matthew Woodward   Feb 25 2013   Flag

Beautiful example of cutting a unique angle - would love to hear how those people convert into serious job applicatans!

Paul   Feb 25 2013   Flag

Thanks Matthew, the main idea was to get the name of the site out there a little more, while having fun. I am also looking to see what effects it has on the SERPs, but I think it will take a few more days to look at this properly, but on a quick view the site traffic has gone up for organic traffic in the few days.  

Will O'Hara   Feb 25 2013   Flag

Yeah it's a great idea Paul - a really clever way of hooking onto a current, popular news event. That could well become a kind of 'trademark' for the site, posting unusual, funny or outlandish job opportunities. I've got a few other ideas, I'll DM them to you on twitter ;)

Paul   Feb 25 2013   Flag

Thanks Will. 

Producing timely pieces of content is a great strategy, as they are 

* more likely to be shared, and to reach a higher velocity faster 

* the quality doesn't need to be as high

* little or no competition.