commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Have you seen other shady tactics like this to just quickly raise the number of likes ? Let me know and I'll update the post :)
Another tactic I have seen is to just simply by the likes through sites like fiverr.com. Do you think that is what those guys are doing too?
Could be :) There are lot's of sites selling cheap Facebook likes from bots or paople in india and alike. It's as useless as this kind of advertising.
Even worst, it's not just useless it's harmfull for the page since you have thousands of fan not interacting. This way your edgerank score decrease and your content gets less visible also to the users who could be really interested !
Haha nice article! As a social media marketer, I found it quite amusing : )
Well, if they're selling their social media help to companies as a way to get more likes, then this totally works for that goal. But that goal doesn't really provide real business results, and more and more people then decide that "social media marketing doesn't work". Or even worse, that "internet marketing doesn't work."
That's why I always love to see legit internet marketing companies that are focused on ROI or other real business benefits, not on meaningless numbers that don't actually help clients.
The big problem Jason is that right now most of the customer companies don't understand Social Media Marketing, they don't know how to measure it and they need some stupid number to rely on ... like everyone in Seo was obsessed with pagerank instead of real traffic.
But part of the job of a serious internet marketing company should be to train its customers and make them understand what they are buying and how to measure the results. With AdEspresso we won't sell consulting, just a tool but we're anyway investing big in guides and training we'll soon release on the website. A pure marketing company should invest in customer's training 10x what we are :)