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Great post Jason! It would've been a great addition if you put some methods to help answer the questions on buyer personas. For example: Check what kind of websites they always visit. How would you go about discovering that?
IMHO most large companies are not good at blogging. So as a small business it's not desirable to follow in their footsteps. I haven't read or even heard of any of these blogs other than the Amex Open Forum which is much more than a blog and quite successful due to a large community plus UGC.
Fortune 500 Co.'s blog well?