commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Fast download speed is essential to rank in any search engine and especially in Google. This article offers step-by-step instructions and analysis that any eCommerce web developer can apply to an eCommerce website and uses my-spycam.com's success as illustration. You'll learn how to optimize a typical eCommerce software platform such as Magento; you'll see that there are alternate uses for plugins so that redundant ones can be eliminated; you'll learn about Yahoo Developer Network best practices, and all the steps necessary " to increase download speeds, reduce the amount of data needed, and minimize wait time." This is a must read for any developer of an eCommerce site during this holiday season because you'll get great tips that can be implemented immediately for best results.
Great summary Rhianna! And yes fast download speed is something Google has said is a ranking factor. The article shows exactly what can be done and the result of implementing it. And you're right moving into the holiday season now is a good time to get ontop of this when people are going to be busy and probably won't wait too long for slow websites :)
Another good piece on setting up Magento with Varnish - http://www.fabrizio-branca.de/make-your-magento-store-fly-using-varnish.html - Check out the demo site, it's very snappy.
You're right that is a good write up on setting up Magento and Varnish. It is fiddly to setup and if that was included in the article it would have been way too long lol. You should comment on the article too with that link, it will help people.
For those of your interested here is a summary:The e-commerce store is My-Spycam (www.my-spycam.com) and the page that was optimized was their spy camera page (http://www.my-spycam.com/all-spy-cameras.html). What they did was use all the techniques available to improve website speed and magento and put it together to make their site super fast. They used a few services like MaxCDN (CDN) and Dyn (DNS) to help speed everything up. They did a good job I think. They took before and after pics and showed you what is suggested by Patrick Meenan and Webpagetest along with Yahoo's developer Performance Rules (http://developer.yahoo.com/performance/rules.html).Overall it's a good case study on how an e-commerce store can increase their website speed and performance without hurting the user experience because they had to remove images or functionality.