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Nice post, Goran. In the beginning, a lot of startups don't yet know exactly what they're going to be pursuing and may end up pivoting depending on what market demand shows. Any thoughts on how to branch a "full on marketing" to be compatible with Lean Startup practices? (e.g. tough to go back and get new press for something new later or change blog posts that have already been written)
Hi Elizabeth, thanks for the comment. Depending on the "Lean Startup" I would say that every startup should test their hypothesis early on. If they see a potential revenue stream - go for it. Otherwise, they may end up in endless pivoting. Press and exposure comes when you are successful but only if you seek it. It should be in startups' DNA (marketing experience). Purely technical startups in my experience don't have what it takes to conquer the markets.
Well written, detailed post including almost all the points, thanks for sharing.
One example of a great start that does awesome online marketing is Buffer. Seriously check them out. These guys pump out quality blog posts and get a ton of traction / traction from it.