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Some good info but I have to say some of the content that does get shared a lot is often not what the CEO would be proud of. Sometimes you have to push the envelope to get a reaction.
Hey Stuart , Somehow, I agree with you , but I think the point is try to make it right (without deceitful practices in any stage of the process)
Sometimes people have to step into other people's shoes (In this case an authority figure,CEO) to make the right thing
"Why will someone care about this content?". This is a very important questions to ask :)
That's Right !!!