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Shouldn't keyword volume be for exact match or at least phrase? Very different numbers: http://screencast.com/t/3sXhzww17
This may be splitting hairs as many folks probably get the implication, but just worried some noobs might not catch that.
Good point Dan. In my experience it holds no matter what -- more people search for "jobs" than "careers" regardless so I picked an example out of a hat, more to show relative volume than absolute numbers.
Thanks for reading! - Elisa
They had an interesting article on some new software that does most of the grind on that, read about it at http://www.majorityreviews.com/articles-googlesniper