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Shure wrote a badass post on titles earlier in the year on Moz for those interested.. "Are Your Titles Irresistibly Click Worthy & Viral" ii would post link but my ipad is iquirky
Since you brought it up, I'll just drop that right here: http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral
Dan, I think I missed that one. Awesome post :)