commit: fb200d8 - #595 (2014-04-14 00:44:57 -0400)
I'm sure we're all wondering... could we do the same? To be honest, I've sent out a lot of press releases that didn't get any bite. Targeted e-mailing and knowing who'd be interested in the space seems like the way to go for press mentions and links. Any thoughts guys?
99 times out of 100 I'd say you're right - in this particular case the content that our client released was so good there was no targeted promotion, they just let it fly on PRweb and it got picked up as a source. Very lucky to have created a piece of content that a writer was looking to use, but also credit to them for creating the content in the first place.
This article is advising companies to write press releases that are:
3) Not a sales pitch
4) Not the first
Based on my experience with more "traditional" B2B clients, the easiest of those four are "not the first" and "timely". They certainly love their press releases and have no problem sending them out regularly and consistently.
The hardest, as a consultant, is to convince them that their press releases shouldn't be a sales pitch. Why? Is this a holdover from an older generation when sales pitches in press releases actually worked?
I've been a big preacher of "press releases don't work", but clearly I need to be more specific:
"Press releases about a company's products and services don't work. Press releases about controversial, market-timed content do."
Blargh. Post formatting woes.
Agreed. I also think that people a lot of times forget the "public" part of public relations. The goal of press releases isn't to blast company news, the goal is to show how that news affects the public so that journalists (& bloggers) will want to write about it.
100% agree. Controversial can be tough to get a client to do too, but that's a big help in making things newsworthy.
Is it just me or was the press release not linked to in this article? Surely you would link to it to further illustrate the points in the post?
Yeah, I would've liked to have seen the example (and the DA96 link itself) as well :-)
Sorry guys, can't publicly release the press release, we signed an NDA with the client.
No problem Alisa - thanks for clearing that up :)
Really needed to include a link to the actual press release to back up the points (which I agree with).
Is it just me who sees this in XML format when I visit? I've had this issue on SEER's site before, always with whatever the most recent blog post is.
More info: Only seems to happen in Chrome's incognito mode.
Thanks for the heads up, Iain. We've been trying to narrow in on the issue. I hadn't heard that it was only happening in incognito mode. I'll pass the info along. Thank you!
I'm getting "Subscribe to this feed.." page when clicking on the link. Why is it so?