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Rand you beat me to sharing it!! I was about to share this here. I always love reading stuff by conversion-rate-experts. They know what they are doing and have been doing it long enough. Some of their advice is stellar. For example, try and sell your own product in person to understand it.
Their case study SEOmoz is something I go back to often for CRO reminders: http://www.conversion-rate-experts.com/seomoz-case-study/
Duplicate. This post has been submitted and gone popular already. Now it's twice on the frontpage. Is there some way to merge votes in such cases?
Yeah this one has nearly triple the amount of votes as the other one though?
I submitted the first one so probably a difference in popularity between Rand and me:) Looks like CRE has dynamic links so Rand's and my posts go to the same article but have different URLs.