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on Mar 05 2012 4 comments4 DISCUSSING
What do you guys think? Did he hit it spot on with what "SEO" and "Inbound marketing" really means, and what do you think about what he said about the future of Open Site Explorer?
I think that this article shows some of Rand's frustration with everyone being in a tizzy about how the SEO is not relevant anymore. He does and, has over the past year basically, a great job of reminding everyone that being complacent with how things were with SEO pre-panda too now is unacceptable. SEO isn't dead but rather just doing the bare minimum should have never been excepted in the first place
As far as Open Site Explorer is concerned, he seemed to allude to the idea that SEO's don't care about researching links from the "Far reaches of the web". I assume he is referring to "spam" links which if you as an SEO don't think Spam links factor into ranking both short term and long term, then your wrong. Even if you don't use spam for your own sites, spam links are affecting your serps. Yahoo Site Explorer was a GREAT research tool because it found all of those links. Research is only helpful if its gathering all the data, so I would prefer a far reaching research tool than one that "only shows the important stuff".
That was an early assumption of ours that was proven wrong (after lots of talking to and getting feedback from users). It's one of the big reasons we're focusing for the next few months on massively increasing the depth and breadth of Linkscape. In fact, I heard today we've got a really, really big index processing that may launch by end of March :-)