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on Feb 08 2013 6 comments3 DISCUSSING
If you are going to invest this much into a lead gen project for a local business, I would be certain that you not only have one business willing to buy your leads, but that you have multiple businesses to buy your leads. One business can easily lose interest, not comprehend the value of a lead by failing to follow up properly, tighten their budget and phase out your leads etc. If you are dependent on a single business, you are susceptible to a single point of failure and can also be at their mercy when negotiating lead prices.
Couldn't agree more, and something I should have elaborated on more. In fact, this had everything to do with why my first couple attempts were so bumpy.
The first time around the fella couldn't close worth shit. The second time (I had still not learned my lesson) the buyer was very poorly organized and couldn't keep up with lead volume.
Lately I have been attending niche specific events where I can solicit a bunch of these guys at the same time.
In any event, you could not be more right and thank you for contributing that.
Absolutely. It often can take a few attempts to connect with the right person to take the leads. Anyway, great stuff and thanks for sharing some awesome insight into your process.
I forgot to mention - my best experiences thus far have been working in my client's niches. The relationship has already been built, and they are always happy to take more business.
I do this but I make generic (city)(service).TLD domains and rent out to single business for flat-rate. I takes a little more selling and investing in one business but when you find the right company it's smooth sailing. I have a couple sites where I partner, % of business, and $$/call but the flat-rate is has yielded the most so far.
I sprinkle some http://creaturelocal.com/ on all of my local sites =)
I like your moxie.