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I retweeted this the other day. good stuff.
Brilliant research and very interesting data at ~12% keyword data not provided. I'll be very interest to see how this develops over the next 3-6 months.
All done!
The saddest part of this is that the data lost helps marketers execute on the best, most white-hat, web-improving, search-user-experience-evolving tactics. It hurts absolutely no black/gray hat practices at all. Shame on Google for using the excuse of privacy (which is clearly a lie - see AdWords data) to hurt potential competitors of their keyword-based-retargeting systems.
^ This. And I'm not saying "this" because it was from Rand. Effing true. This (not provided) data is very disconcerting. Especially when I have limited amounts of traffic I'm actually able to analyze. Now missing 25%+ of my keyword entries with some select clients which really hurts how I target their content. I'm not sure if it is Google using the excuse as much as it is media hyping up all these privacy and cookie tracking issues. I think it is Google reacting to the bad press and plugging the hole with a quick fix.
I cant understand why Google thinks this is acceptable. But then when you see how they react to negative SEO and those that work outside of the rules so to speak, i guess you can understand.
We have millions of visitors per month, and are quite reliant on organic search. I can see from our analytics not provided is in second place under keywords. This is going to be a huge problem in the future.