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Please notice the article doesn't say it's no longer required... :)
That was my concern as well. Yes the ICO are changing what they show BUT it still is a big banner at the top of a page saying they use cookies. However if big brands see this as a reason to remove their banners it could be enough of a reason for others to drop them.
I think the biggest takeaway is that the ICO are going from an opt-in to an opt-out method - that's pretty significant. Sure, tons of sites were not using opt-ins anyway, but it at least sends a semi-official precedent that other websites don't need to have an opt-in.
sure - the law has not changed, but the defacto guidance by the UK enforcer has and in doing so, has sent a message to the industry that there is an acceptable industry convention to follow - pragmatically a lot of us are back where we started.
Strict adherence to the law and clients conversion/business loss during the last year has scandalously subsidised the UK government's lack of privacy policy educational programme.
I'm looking forward to Econsultancy's write-up on this, so I can rant in their comments section one last time... :-)
:-) from me