commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Please notice the article doesn't say it's no longer required... :)
I think the biggest takeaway is that the ICO are going from an opt-in to an opt-out method - that's pretty significant. Sure, tons of sites were not using opt-ins anyway, but it at least sends a semi-official precedent that other websites don't need to have an opt-in.
sure - the law has not changed, but the defacto guidance by the UK enforcer has and in doing so, has sent a message to the industry that there is an acceptable industry convention to follow - pragmatically a lot of us are back where we started.
I'm looking forward to Econsultancy's write-up on this, so I can rant in their comments section one last time... :-)
:-) from me