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Another fantastic article with some great statistics to back it all up, Larry. Keep them coming!
There is one major problem with this, it's global data, the president is chosen in the US though. Most people around the world know Obama because he is the president already. Also Democrats are always more popular in the world than Republicans and people all over the world love Obama. That's why Obama is leading on social media and traffic-wise globally.
True however the margins are quite large.
Crazy that a poll could have insufficient sample size and also sampling bias while also surveying the entire United States/World. This could be it - as mentioned, Romney's audience is way more likely to not use social. Although, as Larry mentioned the margins are quite large, and I do believe Obama will win. :)