commit: 0edbc38 - prod push (2014-04-21 08:50:10 -0400)
Fair play to Rand, answered a few testing questions here. I'm not so sure that the switch from consultancy to software was so flippant though :)
What a legend to make the time for stuff like this especially given it's for essentially an extremely small site relatively speaking. I also really respect he's open to pretty much anything you want to ask. Huge thanks again to Rand for his time and I hope everyone enjoys the interview and the full series http://www.hitreach.co.uk/optimise-this/
totally agree, I've had so many people turn down interviews because they saw my blog and thought it wasn't big enough etc while others just want the promotion, any way they can get it.
Oh and thanks for sharing Sean!
Good question RE: Moz haters (and a good answer in return, too).
I've never understood all the hate towards Moz. Without sounding cheesy or like a fanboy, IMO Rand is one of the most humble, unpretentious people in our industry. Yet there's a guy (not naming names) who writes great content but is extremely arrogant and up-his-own-arse, yet nobody hates on him - doesn't make sense to me.
I have to agree here. I don't 100% agree with everyone who drinks the Moz koolaid or eats, shits and breathes Moz, but they provide some pretty great tools I use every day and they also post a lot of good content (on youmoz and the main blog). Whiteboard Fridays really helped me out when I first started, as well. So while we might not agree on everything and Moz has some really overzealous, bratty and arrogant fans (people in its camp? not employees, but members of the Cult of Moz if that makes sense), I don't blame that on the company. Overall, I like Moz. Just like I can enjoy Star Trek and ignore a lot of the fans. Also, Rand has always been courteous to me and he's taken time to respond to me when he doesn't have to. He is probably the busiest dude on the planet, so I appreciate that. He's always given me the time of day when other people have not, and that goes a long way with earning my favor.
I pretty much agree with everything above. No idea how he finds the time but exceptionally generous. I think jealousy/envy play a role in the anti-moz issue, half the people who bitch probably secretly read it all, naturally the WBF content isn't hardcore in depth given the broad audience which it's aimed at allowing for people to argue it's weak and parroting Google despite them clearly not being the intended audience, it's cool to go against the grain so you stand out once there's a mainstream following, easy to jump on the snark wagon, some of the YouMoz stuff is weak but then it's not promoted to the main blog so not really an issue for me.
Obviously the whole Inbound terminology thing distanced some people and while I still personally prefer SEO or Online Marketing life's to short to argue that much about semantics and I don't think it did much damage to the industry so even if it was a concious/clever business tactic I don't understand why it would piss people off that much.
Agree with both of you. I think the thing here is that they are simply the largest and most successful SEO company out there, so like McDonald's, Microsoft, and Coca-Cola they'll get most of the flak rather than the #2 and #3 companies. Search Engine Land is very large as well, but I suppose they serve more reporting than opinions which makes them less of a target.
also agree when Penguin² came around, a lot more reformed blackhats started reading Moz and getting evangelical about whitehat stuff. what moz/rand has been preaching for over a decade is no longer just a strong opinion, it is becoming the norm.
The countdown timer is awesome!