commit: 6b2ca8a - #414 (2014-03-05 12:54:44 -0500)
Thanks for submitting, Zeph.
This is a new video series for us (we're 3 in). I'm looking for any and all feedback to help improve the series and queue up new topics. I've already gotten some amazing advice from some smart people like Doherty, Klettke, Snapp, etc., but I'm always looking for more. Thanks in advance!
great post, this is so necessary. google is simply eating up properly optimized ecommerce sites with everything in order as you laid out. love your video framework as well, nicely done.
Thanks Patrick! I agree with you, and I think a lot of it is because there aren't a ton of sites that do it well especially in niche markets. Please let me know if you see anything you'd improve on, or topics you'd like to see in the future. We specialize in custom web development, eCommerce solutions, business app integrations, and online marketing.
I agree that category pages are often overlooked and in most cases are the pages the have the most potential to rank for target keywords. In the video "mega menus" are recommended. I've found that client sites I have worked on have really struggled after implementing mega menus. Yes, it creates a flatter site architecture; however, I've also seen it dilute the page rank to mid level pages because so many links are on each page. I'm curious if any one else has experienced this or has any experience with optimizing mega menus?
How many links are you talking, and what type of domain authority are you working with?
I wrote a post on mega menus a few months back - but to summarize the win-win is about creating a sophisticated balance between client-side and server-side rendering of mega menus. By loading all the navigation client-side except for the current category and downstream pages (do that server-side) you can provide a crawler visible internal link structure rich with pointers to other relevant pages without just linking every single page to every other page or bogging down pageload time.
Mike, do you have a link to this blog post? I would be interested in learning more about this.