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Great to see Google getting smarter... next up - sentiment analysis!
I don't even watch whiteboard friday anymore. I just read the text. Loved this one.
Same here (most of the time). It's handy having both so that you have the option (rich media content creators - take note)! :-)
I just want to point out that:
• SEOmoz has “Backlink Analysis” in an alt tag
• Thomas Net has “Manufacturing” on its page although not “directory”
• Consumer Reports has “Cell phone” and separately “Ratings” on its page
Seems like it's not a case of only co-citation
Page authority and domain authority just might have something to do with the given examples as well.
I think this is a thoughtful prediction from Rand, although I'd love to see a deeper case study on this. More than 1 or 2 examples. Co-citation could very well be in the top 5 of ranking factors in 2014 or so, but we still need to be optimizing for 2012.
Skate where the puck is going
Really interesting case for branding here. Can you boil your company down to not just an elevator pitch or tagline, but a keyphrase? If Rand is right, consistent branding/positioning will help you rank for your keywords.
This is not a prediction. It's a well known fact. Btw.: I "predicted" the end of anchor text back in 2010, long before Penguin, by just looking at my results.
Rand Fiskin profile appears in the results when you search for : " open site explorer "
This shouldn't be a surprise to most SEOs. Google couldn't keep leaning on anchor text forever.
I think the key here is to be real and true to your company. I would like to see a smarter Internet with less people being weasels
I shudder whenever anyone influential uses the phrase "x is dying". I think there's a fundamental difference in the type and clarify of "signal" that Google can derive from "co-citations" vs anchor text and deep links. When you make a reference to an identified brand, I agree that could be turned into an actionable signal of relevance, but it's not in lieu of anchor text and deep linking indicators but in addition to it. I've worked in local search long enough to know that non-linked text citations are picked up by Google. However, when you use specific anchor text and link to a specific URL then that is a MUCH clearer signal that just attributing blind authority across the site.
Example: If I reference the value I found in an SEO post I found on Reddit, that is so vague as to be useless. But if I linked "an seo post i found on Reddit" to a specific page in the /r/seo subreddit then that's far more of a clear signal!
Your idea about co-citation makes sense and it is kind of a trick that has the potential to return the users what they actually looking for.
I think this citation theory is fantastic and in some of Rands examples of the link not going to the target page, it makes onsite optimization even more critical so Google can serve up the right page.
"Anchor text is dying?" Nope. Anchor text is dead.